Can Virginia high school athletes make NIL money?

Yes — since July 1, 2023, subject to VHSL restrictions and a 72-hour notification requirement.

What deals are off-limits for Virginia high schoolers?

Adult entertainment, alcohol, tobacco and vaping, casinos and gambling, weapons, and prescription drugs, among others.

NIL Rules by State › Virginia

Virginia High School NIL Rules

What student-athletes and parents in Virginia need to know about name, image, and likeness — in plain language.

Rules verified as of August 2026What does this date mean?

High school NIL allowed?

Yes

Parent co-sign (under 18)

Generally required

School logos & uniforms

Restricted

The short version

Virginia opened high school NIL as of July 1, 2023. The distinctive requirement: athletes must notify their school principal or athletic director within 72 hours of agreeing to any NIL deal. The usual category restrictions apply.

Key rules in Virginia

High school NIL is allowed as of July 1, 2023.Source: VHSL NIL policy (2023)
Athletes must notify their principal or athletic director within 72 hours of agreeing to any NIL deal.Source: VHSL NIL policy
Prohibited categories include adult entertainment, alcohol-related companies, tobacco and electronic smoking products, casinos, gambling and sports betting, weapons and firearms, and prescription drugs.Source: VHSL NIL policy
Athletes under 18 generally need a parent or guardian co-signature on NIL contracts.Source: State minors-contracts doctrine

Common questions

Can Virginia high school athletes make NIL money?: Yes — since July 1, 2023, subject to VHSL restrictions and a 72-hour notification requirement.
Who do I have to tell about my NIL deal in Virginia?: Your school principal or athletic director — within 72 hours of agreeing to the deal.
What deals are off-limits for Virginia high schoolers?: Adult entertainment, alcohol, tobacco and vaping, casinos and gambling, weapons, and prescription drugs, among others.

Your next step

Before anyone signs anything, walk through the free pre-deal checklist together — it covers payment terms, exclusivity, and Virginia's rules step by step.

Run the Free Pre-Deal Checklist

Reading this to make a decision?

Virginia's NIL rules can change at any time. Everything on this page is current as of August 2026 — the last date we checked it against the official sources. Laws and policies may have been updated or changed since then, so before acting on anything important, confirm the details with the original source listed above or your school's compliance office.

NIL rules in other states

More NIL resources

Disclaimer

The information on this page is provided for general educational purposes only and does not constitute legal advice. It is not a substitute for consultation with a licensed attorney in your state, and reviewing this page does not create an attorney-client relationship between you and My NIL Guide, JSL Lead Enterprises, L.L.C., its owners, or any affiliated person.

NIL laws and school/athletic-association policies vary by state and change frequently. While we work to keep this information current, we do not guarantee its accuracy, completeness, or applicability to your specific situation. Before entering into any NIL agreement or relying on information about your state's rules, consult your school's compliance office and/or a licensed attorney in your jurisdiction.

About the "verified as of" date: it shows the last time we checked this page against the official published rules (the state athletic association's policy, state law, or the agency named in the sources above). Rules can change at any time after that date, so before acting on anything important, double-check directly with the original source, your school's compliance office, or a licensed attorney. This page was last verified on August 2026. If you believe any information here is outdated or inaccurate, please contact us.

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