Can New Jersey high school athletes make NIL money?

Yes — the NJSIAA approved NIL in November 2021, including endorsements, social media deals, and paid coaching or instruction.

Can I mention my school in an NIL deal in New Jersey?

No. Referencing your school or the NJSIAA, or using school logos or marks, is prohibited.

Can NJ athletes get paid to coach younger players?

Yes — athletes may be paid for coaching or athletic instruction at fair rates, but they cannot play on a team they coach.

NIL Rules by State › New Jersey

New Jersey High School NIL Rules

What student-athletes and parents in New Jersey need to know about name, image, and likeness — in plain language.

Rules verified as of August 2026What does this date mean?

High school NIL allowed?

Yes

Parent co-sign (under 18)

Generally required

School logos & uniforms

Restricted

The short version

The NJSIAA approved NIL in November 2021. New Jersey athletes may do commercial endorsements, promotional activities, social media deals, product advertisements, and even NFTs — and may be paid for coaching or athletic instruction (as long as they don't play on the team they coach). Deals must stay separate from the school and NJSIAA, and a category list is prohibited.

Key rules in New Jersey

High school NIL was approved by the NJSIAA Executive Committee on November 10, 2021.Source: NJSIAA Amateurism/NIL rule (2021)
Permitted activities include commercial endorsements, promotional activities, social media presence, product or service ads, and NFTs; compensation must be commensurate with the work performed.Source: NJSIAA NIL rule
Athletes may not reference their school or the NJSIAA or use school logos or marks; athletes paid to coach may not play on teams they coach.Source: NJSIAA NIL rule
Prohibited categories include adult entertainment, alcohol, tobacco and nicotine, cannabis, controlled dangerous substances, prescription pharmaceuticals, casinos and gambling (including sports betting and lottery), and weapons/firearms/ammunition.Source: NJSIAA NIL rule

Common questions

Can New Jersey high school athletes make NIL money?: Yes — the NJSIAA approved NIL in November 2021, including endorsements, social media deals, and paid coaching or instruction.
Can I mention my school in an NIL deal in New Jersey?: No. Referencing your school or the NJSIAA, or using school logos or marks, is prohibited.
Can NJ athletes get paid to coach younger players?: Yes — athletes may be paid for coaching or athletic instruction at fair rates, but they cannot play on a team they coach.

Your next step

Before anyone signs anything, walk through the free pre-deal checklist together — it covers payment terms, exclusivity, and New Jersey's rules step by step.

Run the Free Pre-Deal Checklist

Reading this to make a decision?

New Jersey's NIL rules can change at any time. Everything on this page is current as of August 2026 — the last date we checked it against the official sources. Laws and policies may have been updated or changed since then, so before acting on anything important, confirm the details with the original source listed above or your school's compliance office.

NIL rules in other states

More NIL resources

Disclaimer

The information on this page is provided for general educational purposes only and does not constitute legal advice. It is not a substitute for consultation with a licensed attorney in your state, and reviewing this page does not create an attorney-client relationship between you and My NIL Guide, JSL Lead Enterprises, L.L.C., its owners, or any affiliated person.

NIL laws and school/athletic-association policies vary by state and change frequently. While we work to keep this information current, we do not guarantee its accuracy, completeness, or applicability to your specific situation. Before entering into any NIL agreement or relying on information about your state's rules, consult your school's compliance office and/or a licensed attorney in your jurisdiction.

About the "verified as of" date: it shows the last time we checked this page against the official published rules (the state athletic association's policy, state law, or the agency named in the sources above). Rules can change at any time after that date, so before acting on anything important, double-check directly with the original source, your school's compliance office, or a licensed attorney. This page was last verified on August 2026. If you believe any information here is outdated or inaccurate, please contact us.

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